If you have been a constant reader of this humble blog and have visited
this place for 3 years from its inception, you would know how I have never been
a part of any blogging tags, book reviews, birthday celebrations, award tags
and giveaways. In short, this place has lifted my spirits and eaten my thoughts,
all for no appreciation in return. Today, as it marks its 3rd
birthday, I think I am up for a change.
You guys have been too good to me. It is quite weird to be reading
someone anonymous, who has no face to identify with. For all you know, I could
be a fat naked guy who likes to dress up like a girl and spend his time
blogging like a bamboozled Indian girl. But you still read me and for that, I
have never thanked you.
Meet KYA CHEEZ HAI, a brand that believes that even the most mundane
products must tell a story. Being inspired by the famous dialogue “Mucche ho to Nathulal Jaisi ho warna na ho!” and
understanding how much the Indians love their mucchas and chottees, this
brand has given rise to characters with Mucchas
that give even Mr.Nathulal a run for
his money. KYA CHEEZ HAI is the only
brand that tells a story through its products which range from USB’s, Paper
Clips, Hangers, Over the door hooks, Coasters, Large and small bookmarks, Cable
twisters, Bendable magnets, Magnetic Clips, Cushions and Hair brushes. How can
such useful yet boring products tell a story, you ask? I tell you how.
Meet Mr. Parameshwaram Pillai a.k.a Pappy. He is a favourite babu among all the sarkari babus and is supremely famous for his snoring melodies in
and around his office. He loves to feast on aloo
parathas and Makhani dal which
his great friend cum colleague Mr.Lovely
Singh brings to office. Pappy is
in-charge of a secret file, the file of secret recipes. Dakoo Dholakia has a serious eye on the secret file!!
Mr. Lovely Singh is the trendiest and the most colourful of all with
his bright turbans. He adds color to the black n white sarkari office. He loves to break into “balle balle” every time he hears any word similar to it! Such a
jolly fellow our Lovely is, though
blissfully unaware of all the action around the secret file! He simply thinks
that Pappy is hiding yummy idli dabba from him.
This Dakoo Dholakia was originally born as Jignesh and has an unending love for Dhoklas, Fafdas, Muthias and Theplas.
He is on a quest to steal all the best recipes from the land of Gujarat and now
the quest has lead him to the valley of Chambal.
The fierce Dakoo is on a run from Daroga Saab and is stalking our poor Pappy for the secret file. While on the
stalking job, he often bumps into Lovely
Singh and is now great friends with him. Unknown to Pappy, Dakoo Dholakia is inching closer to him each day, week and
month!
Lastly, meet Daroga Saab who is tall, strapping and a complete dude. He is on Dakoo Dholakia’s trail ever since he
escaped from the land of Gujarat and came to terrorize the valley of Chambal.
Our Daroga Saab is a gallantry award
winner and is one of the few “non corrupt” in our services. We salute Daroga Saab!!
This story is not my invention
but just like the brand, it is the brainchild of the amazing Uzma Ahmedi. A mother of an 8mth old, it
is super-womanic that she runs the business single-handedly (yes I made that
word up). Apart from the already mentioned epic characters, there are many more
story tellers like Swargpur’s Hero
No.1 Bulbul Pandey, his hot love Switty, Mr.Ranjit Kumar (RK) who is a self proclaimed Ranbir Kapoor, his ever blushing wife Banno Dhanno, their house maid Dhinka
Chikamma, the horrific Firki Devii
who loaths people that misread Devii as Devil and many more eccentric
characters!
So, why am I writing about their
brand here? Well, you know the answer. GIVEAWAY!! FREE STUFF!!!
But since I am not Bill Gates,
only two gifts are up for giveaway. I am mightily sorry!!
GIFT 1- A Lovely Singh 4 GB USB (Pink)-
Now carry your music, movie, documentaries, x-rated stuff, pictures, secret
files, bhajans and keertans in this quirky USB that can never be lost. Put it
around your wrist, bag handles, ankle and even ponytail. Such an Atoot Bandhan!

GIFT 2- a) A Parameshwaram Pillai a.k.a Pappy bag to
carry your own secret files.
b) A pair of bookmarks starring
Dakoo Dholakia and Daroga Sahab.
But be mindful! Dakoo Dholakia
is behind Pappy’s secret file. So report to Daroga Sahab every time Dakoo
inches closer to our Pappy!!
Now offcourse since only two of
you can win this, there are few easy breezy things you got to do to win it-
1) You should be a reader who
subscribes to this blog. Duh!
2) Like this blog’s Facebook
Page. Please?
3) Like Kya Cheez Hai ‘s Facebook Page. They deserve it!
4) Leave a comment as to why you
need these characters or products around you. Easy!!
Enter the Giveaway through the Rafflecopter Widget Below!!!!
Post giveaway condition-
The two winners must use their social media fame for good by posting a
picture of the product received on facebook/twitter / blog, tagging me and Kya
Cheez Hai to the same. This ensures that
you received the product and you are also thereby helping in popularizing a
cute brand. I think you wouldn’t mind doing that.
That is it, the 2 best comments
get this and the one with the best comment gets to choose which of these two
gifts he/she wants.
I realize that the pink USB and
the bag are not for men. I meant it to be that way and the credit goes to Rahul Baba. He craves woman empowerment
and I shall do my bit! This doesn’t stop a man from participating. You can
always gift these stuffs to your lady love/sister/best friend/mistress.
The give-away is open
INTERNATIONALLY till 28th February midnight!!!!!
a Rafflecopter giveaway
P.S- Their products being a
homogenous mixture of fun, utility and economical, I just had to buy a few
products for you. Yes, I bought them with my money because free gifts make no
sense to me. This is a thank you gift, remember? Offcourse Uzma gave me a generous discount. Check out all the KYA CHEEZ HAI
products on their site or through their facebook page. Seriously KYA CHEEZ HAI!!!
P.P.S- Happy Birthday dear Blog!





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